Mumbai, October 07, 2025 : American Tourister, one of the world’s most trusted travel gear brands,
is setting the tone for the travel season with its energetic and inclusive new
campaign – The ‘Everyone’s In’ campaign celebrates the spirit of today’s
youth, who see a great life as one enriched by new experiences and meaningful
connections; where every journey is more rewarding in an open, inclusive world.
Anchored by a vibrant, feel-good campaign song in collaboration with Sony
Music, the campaign aims to resonate with young, socially connected travellers
who are all about exploring, vibing, and creating memories with new friends.

The highlight of the campaign is a 2-minute original track
that brings together the charisma and chemistry of celebrities Siddhant
Chaturvedi and Ananya Panday. Sung by the soulful Jonita Gandhi and Siddhant
himself, the track is an outdoorsy, foot-tapping number that mirrors the
carefree and adventurous spirit of a road trip where strangers become friends.
Set against scenic outdoor backdrops and brimming with stylish visuals, the
music video captures Siddhant and Ananya vibing together, exuding that
spontaneous “let’s hit the road” energy. The 20 & 30 second edits of the
film will run across digital platforms, offering a quick burst of wanderlust
and style

The collaboration with Sony Music adds a unique edge to the
campaign, blending pop culture with a travel-forward message. With a tune that’s
instantly catchy and visuals that feel like your dream getaway, “Everyone’s In”
speaks to the spirit of today’s youth: spontaneous, social, and always ready to
explore.

Ms. Anushree Tainwala, Executive Director-
Marketing, Samsonite South Asia Pvt. Ltd. said “Travel today
is more than just the destination, it’s about the experiences, the people you
meet, and the memories you create along the way. With Everyone’s In, we’re
celebrating this shift in mindset. Our campaign is all about inclusivity,
spontaneity, and youthful energy. The song reflects the same spirit that our
travel gear stands for- stylish, reliable, and ready for every kind of
adventure, whether it’s a weekend road trip or a spontaneous getaway. By
partnering with Sony Music and tapping into talents like Siddhant and Ananya,
we’re speaking the language of Gen Z and young millennials.”

Raj Kamble, Founder & Chief Creative Officer at Famous
Innovations, speaking on the campaign commented “With ‘Everyone’s In,’ we
wanted to spark a new wave of energy that feels current, social, and
unapologetically fun. The aim was to capture that spark of spontaneity with a
fresh music-driven narrative, when you say yes to the unknown and meet new
people. American Tourister gave us the perfect canvas to blend youthfulness
with storytelling. This campaign is about making memories, not just travel
plans, and everyone is invited!”

Alongside the anthem, American Tourister is upping the fun
with engaging social media activations designed to bring strangers together and
spark real-life connections. In line are also unique collaborations with
influencers and actors Rohit Saraf, Taaruk Raina, Ahsaas Channa and Abhinav
Sharma.  A key highlight is the collaboration with Sony’s Music House;
giving fans the opportunity to remix or personalise the anthem and truly make
it their own. An exciting Instagram contest is also in the pipeline to take the
engagement further.

With ‘Everyone’s In’, American Tourister is setting a
movement in motion. A movement where music, friendship, and travel meet, making
room for everyone at the table.

Agency
Credits 
Creative Agency – Famous Innovations 

Digital Agency – Makani Creatives

PR Agency – Frangipani Communications 

Link  to the TVC – https://www.youtube.com/watch?v=4tDQZBA_MwE

About Samsonite

Founded in 1910,
Samsonite is the world’s leading luggage brand with an extensive
legacy in trendsetting travel solutions. Renowned for breakthrough
research, development and its commitment to innovation, Samsonite has excelled
since its inception in a number of industry firsts. Samsonite offers
an extensive range of travel, business, kids, casual and personal accessory
products. Samsonite helps travellers journey further, with ever-lighter and
stronger products.