According
to a recent report by McKinsey, generative AI alone could add up to $4.4
trillion annually to the global economy, yet most organisations are still
struggling to convert that potential into tangible business outcomes.

This
is where IIM Kozhikode’s Design Thinking and Innovation with AI
programme addresses a critical need gap. As organisations begin to push for
real outcomes over theoretical knowledge, a new expectation is emerging.
Professionals must not just understand AI, they must apply it to create
products, solve business challenges, and directly impact the bottom line. This
shift is visible across industries, from product teams reimagining customer
journeys to consultants building AI-led solutions and marketers leveraging data
for sharper decision-making. The era of passive learning is giving way to a
builder mindset, where execution and impact define relevance.

Unlike
conventional AI programmes that focus heavily on in-demand tools and theory, IIM
Kozhikode’s approach is fundamentally different: it is designed for builders,
not just learners. The programme equips professionals to apply AI across
real-world business contexts – from product innovation and customer experience
to marketing and business model design. By combining AI capabilities with
human-centred design thinking, participants learn how to identify real customer
problems, prototype solutions, and create tangible business value, bridging the
critical gap between knowledge and execution.

Key
Programme Outcomes

●       
Create innovative market research strategies,
product concepts and customer engagement campaigns using Generative AI.

●       
Design innovative business models and service
delivery systems by integrating Agile design principles and AI technologies.

●       
Analyse the impact of AI on consumer behaviour
and service design.

This
transition from learning to building is reinforced through a deeply practical,
application-driven curriculum. With immersive case studies, hands-on
frameworks, and a capstone project rooted in real business challenges,
professionals don’t just understand AI, they apply it. Participants gain the
confidence to experiment, iterate, and implement AI-led solutions within their
organisations, transforming abstract concepts into actionable strategies that
drive growth and competitive advantage.

What
further sets the programme apart is its relevance across roles and industries.
Mid- to senior-level professionals; from product managers and marketers to
consultants, founders, and strategy leaders, come together in a diverse, cross-functional
cohort. This collaborative environment mirrors real-world business dynamics,
enabling participants to learn how AI can be leveraged across functions while
developing a builder mindset focused on rapid prototyping, structured
problem-solving, and outcome-driven innovation.

Programme
Details:

●       
Starts on: June 30^th, 2026

●       
Mode: Online

●       
Duration: 25 Weeks

●       
Fee: INR 1,39,000 + GST

●       
Eligibility: Minimum graduate or diploma
holder (10+2+3)

Backed
by IIM Kozhikode’s academic excellence—ranked #3 in India (NIRF 2025) and
globally recognised with EQUIS and AMBA accreditations, the programme delivers
both credibility and cutting-edge relevance. Having trained over 44,000
professionals across 1,400+ programmes, the institution continues to shape
future-ready leaders.

Know
more about the programme HERE.