Bengaluru, 8^th
October 2025 : Tata Housing Varnam
Phase I, part of the 135+ acre integrated township Carnatica in
North Bengaluru, has crossed ₹1,000 crores in sales since its market debut on
15^th August 2025. The response underscores continued homebuyer
confidence in Bengaluru’s premium housing segment and the Tata Housing brand.
Since its launch, Varnam Phase I has recorded 1,090
walk-ins and 377 unit sales, highlighting continued
homebuyer confidence in Bengaluru’s premium housing segment.

Spread across
approximately 20 acres, Tata Housing Varnam Phase I comprises 582 apartments
and 48 townhouses and row houses, designed around the theme of the grand
symphony of life, inspired by Carnatic music. Located 6.8 km from Kempegowda
International Airport, the project benefits from excellent connectivity through
the upcoming metro and suburban rail corridors, positioning Devanahalli as a
key growth hub in Bengaluru’s northern corridor.

Commenting on the
achievement, Mr. Sanjay Dutt, MD & CEO, Tata Realty and
Infrastructure Ltd., said, “Bengaluru’s premium housing market is
evolving, and our strategy is to anticipate that change: creating integrated
townships that balance lifestyle, sustainability, and long-term value.
Achieving ₹1,000 crore in sales at launch highlights the trust customers
continue to place in Tata Housing’s product quality and delivery assurance.
With Carnatica, we aim to set a new benchmark for integrated townships that
bring together cultural inspiration, sustainability, and modern
infrastructure.”

Mr. Sarthak Seth, SVP
& Chief Sales and Marketing Officer, Tata Realty & Infrastructure Ltd., added “What excites us isn’t just hitting sales milestones
– it is witnessing how thoughtfully designed spaces can transform the way
communities live, work, and connect. Tata Housing Varnam’s performance is the
outcome of a balanced strategy integrating customer insight, digital
innovation, and partner engagement. Our omni-channel approach helped us reach
relevant audiences efficiently while ensuring a consistent brand experience
across touchpoints. The result demonstrates that strong fundamentals and
data-led execution continue to drive outcomes in a competitive market.”

The robust sales figures
were supported by a comprehensive 360-degree marketing strategy that included
significant outdoor visibility across 15+ locations alongside traditional and
digital outreach. Notably, the strong ecosystem engagement underpinning the
launch saw over 60% of sales facilitated by more than 100 channel partners.

With Varnam Phase I, Tata
Housing in partnership with MSR builds on the success of earlier phases, Swaram
and Raagam, which together generated over INR ₹850 crore in sales within 72
hours of launch. The company’s integrated townships are designed to deliver
long-term value through a blend of design excellence, environmental
responsibility, and community-focused amenities. Through this launch Tata
Housing further consolidates its presence in Bengaluru’s premium residential
segment.

About Tata Housing Development Company:

Tata Housing Development
Company Limited is a subsidiary of Tata Realty and Infrastructure Limited. It
is one of the first corporates to pioneer the concept of real estate
development in India. It is widely recognized for quality construction, ethical
and transparent business practices and timely delivery of flats, plots and
other commercial properties. It has pan-India and international presence with
demonstrated capabilities in Construction, Engineering, Commercial / IT parks,
Housing and Township development. It is known for international standards of
design and green sustainable developments. Tata Housing currently has more
than 34 projects with a total development potential of over
0.63
 

million square meter spread across major cities in India and
Maldives. As a comprehensive real estate developer of choice, Tata
Housing straddles across all consumer segments from value housing to luxury housing.
Tata and Tata Housing are registered trademarks of Tata Sons Private Limited.

For More Info: https://www.tatahousing.com/