New Delhi, 27^th April, 2026 : HMD today unveiled a partnership with Raghav Juyal, the
dynamic all-round entertainer captivating audiences across the big screen and
OTT platforms, alongside teasing the upcoming launch of its new smartphone, Vibe
2, in India, which will be introduced through its official e-commerce
partner, Flipkart.

As a new-age Pan-India star, Raghav has evolved from raw
talent into a cultural icon driven by bold, unconventional choices that
strongly resonate with Gen Z and millennial audiences. Known for his authentic,
unfiltered, and effortlessly relatable persona, he has built a strong youth
connect, mirroring the ethos behind HMD’s upcoming Vibe 2 on Flipkart, which is
designed to celebrate self-expression and individuality for a new generation of
users.

This alliance marks a pivotal step in HMD’s reinvention,
reflecting a shared spirit of disruption and evolution. Raghav’s journey across
dance, television, OTT, and cinema defined by bold, unconventional choices
echoes the brand’s vision of redefining smartphone innovation through
accessible, value-driven technology. Complementing this, the recently teased
Vibe 2, introduced through a high-energy, youth-first digital campaign,
underscores HMD’s intent to build anticipation for its upcoming lineup while
embracing a more expressive, lifestyle-led narrative, further amplified by its
strategic collaboration with Flipkart to scale reach across India.

Sharing thoughts on the recent onboarding, Ravi Kunwar,
VP and CEO, HMD India, APAC and ANZ, said, “As we enter our next phase
of growth, our partnership with Raghav, alongside the introduction of Vibe 2
and our strategic collaboration with Flipkart, marks a pivotal moment in HMD’s
reinvention journey. Together, these reflect a clear shift in how we are
shaping the future of smartphones where technology is not just powerful, but
deeply personal and culturally relevant. Raghav embodies the authenticity,
creative energy, and individuality that resonate strongly with a new generation
of users, aligning seamlessly with our vision of building human-centric devices
that empower self-expression. With Vibe 2, we are extending this philosophy
into our product experience bringing together accessible innovation, thoughtful
design, and a more expressive, lifestyle-led approach to smartphones, further amplified
through our partnership with Flipkart. As we scale this vision, our focus
remains on delivering meaningful technology at scale, while building a brand
that is as relatable and dynamic as the consumers we serve.”

Speaking about the association, Raghav Juyal,
commented, “HMD’s human-centric approach to technology truly resonates with
me, it’s about empowering creators, not algorithms. What I deeply connect with
is their spirit of doing things differently, which mirrors my own journey of
making bold, unconventional choices that strike a chord with a generation that
values authenticity and individuality. With their new smartphone, Vibe 2, the
phone equips versatile storytellers like me with the clarity, power, and
reliability to push creative boundaries across every screen and platform. I’m
genuinely excited to bring a fresh, new-age energy to audiences through HMD’s
bold campaigns unlocking effortless creativity on the go and turning every
moment into something truly alive and meaningful.”

This partnership builds on HMD’s strong momentum in 2026,
driven by strategic collaborations including its association with Rajasthan
Royals for IPL activations, a partnership with Sarvam AI to integrate advanced
voice technology into feature phones, and a key launch alliance with Flipkart
to expand nationwide accessibility for its upcoming smartphone lineup.

For further information, please contact the HMD press office: hmd@adfactorspr.com

HMD Vibe 2 will be launching soon on Flipkart. For more
details, please visit the Flipkart page

About HMD  

We are HMD, Human Mobile Devices. At HMD, we start by tuning
into what people really want. Our consumers are passionate about the planet,
often feel swamped by digital overload, and are keeping a close eye on their
budget. That’s why we are thrilled to be Europe’s largest smartphone maker,
championing repair-at-home phones, and a go-to for much needed digital time
out.

Coming this year, you can expect to see a new portfolio of
HMD original mobile devices, as well as Nokia phones and exciting new
partnerships. For further information, see www.hmd.com   

For media inquiries, please contact:

HMD Press Office: hmd@adfactorspr.com