Sā – The
House of Shubhashish signs development agreement for premium project at iconic
Malviya Nagar in Jaipur

Jaipur: Sā
– The House of Shubhashish has signed a development agreement (DA) for a
premium residential project in Malviya Nagar, as the company steps up its
presence in the luxury housing segment.

The project
is estimated to have a revenue potential of around ₹500 crore and is expected
to be launched in Q3 of the current financial year, subject to regulatory
approvals.

With this
development, the company is formally entering the premium and luxury segment in
Jaipur, aligning with its broader expansion strategy across key urban markets.

Sā – The
House of Shubhashish is part of JK Jajoo Ventures, which has interests in real
estate development across Mumbai, Indore, Jaipur and Prayagraj, along with
airport ground handling operations at 17 airports across India.

Commenting
on the development, Mohit Jajoo, Executive Director & CEO, said Malviya
Nagar is emerging as a defining location for the city.

“Every city
has a downtown that becomes its center of gravity. We believe Malviya Nagar is
evolving into the new downtown of Jaipur. With this project, we are entering
the premium segment with a clear focus on creating a differentiated, design-led
offering. The project is planned for launch in Q3 this year, subject to
approvals,” he said.

J.K. Jajoo,
Founder & Chairman, JK Jajoo Ventures, said the group is focused on
creating enduring developments.

“Our
endeavour is to create landmark developments that stand out for their quality
and thoughtfulness. As we enter the luxury segment, our focus remains on
delivering a one-of-a-kind living experience with a strong emphasis on customer
delight,” he said.