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National,
20th April, 2026:
Titan Watches, India’s most iconic watchmaker
furthers India’s ascent in the world of fine watchmaking with the launch of its
new sub-brand, Zero Hour.
Conceived for extreme conditions, the performance
sports segment is defined by precision-driven timepieces where durability,
reliability and technical integrity are non-negotiable.

A
term often associated with the exact moment an operation or mission is set into
motion, Zero Hour captures the decisive point between preparation and action,
where timing is absolute and permits no margin for error. The philosophy finds
expression in the launch of the 500M professional Diver’s Automatic
Watch
unveiled against the stunning backdrop of the Arabian Sea in Goa. Born
at the intersection of precision engineering, enduring performance and the
spirit of exploration, the 500M professional Diver’s Automatic Watch defined
this new chapter.

The
collection features twelve distinct timepieces each crafted to perform across
depths ranging from 100M to 500M.

At
the pinnacle of the collections’ depth capability lies the Titan 500M
Professional Diver’s timepiece. Built as a true tool watch for extreme underwater
performance, the 500M Professional Diver’s watch meets ISO 6425, the global
standard for professional dive watches while embodying Titan’s growing mastery
in mechanical horology. At the core lies Titan’s in-house automatic Calibre
7AC0
, beating at 28,800 vibrations per hour (4 Hz). Regulated to an
accuracy of –10/+30 seconds per day, the calibre offers a reliable
performance even in the most challenging conditions.

Beyond
the surface where pressure intensifies and precision is paramount, the Titan
500M Professional Diver finds its form. At 15.5 mm in thickness, the case is
constructed from Grade 2 Titanium, built to withstand the rigours of
deep diving while retaining a refined equilibrium on the wrist. Every element
is calibrated to ensure uncompromised sealing and structural integrity.

A
120-click unidirectional bezel secured by an Aqua Lock mechanism,
ensures accurate time tracking even under prolonged underwater pressure. The sapphire
crystal insert
lends resilience while the dial protected by a sapphire
crystal with triple-layer anti-reflective coating
, remains clear and
composed in shifting light.

In
these environments, legibility is crucial. This is achieved through bold
hands
treated with Super-LumiNova X1 grade lume which come alive
with a distinctive blue-green glow, ensuring clarity that persists long after
the light begins to fade.

Extending
the language of the case, the timepiece is paired with Grade 2 Titanium
bracelet defined by links inspired by the Titan logo. An additional FKM strap
introduces a more flexible, relaxed expression. Both bracelet and strap are
equipped with a quick-release system, enabling effortless interchangeability.

Speaking at the launch, Rahul Shukla,
Chief Sales and Marketing Officer, Titan Watches, Titan Company Limited, said, “For
over four decades, Titan has shaped Indian watchmaking, through design,
craftsmanship and a spirit of innovation. With the introduction of Zero Hour,
we take a decisive step into the sports and performance watch segment,
expanding the boundaries of what we create and stand for. As Titan’s first
500-meter automatic diver, built to ISO 6425 standards, this made in India for
the world timepiece reflects our growing capability in mechanical watchmaking
and high precision engineering. It is an important milestone in our ongoing
pursuit to position Indian horology among the world’s leading watchmaking
traditions”

Titan Watches and Professional Association of
Diving Instructors (PADI) have collaborated to bring together the brand’s
design and watchmaking innovation with PADI’s global authority in diving,
adding authenticity, cultural relevance and aspiration to Titan’s Diver’s
portfolio. With access to a vast diving ecosystem, expertise, and community,
the collaboration unfolds through immersive, experience-led storytelling that
captures the spirit of the ocean, adventure, and exploration, resonating with
not just divers but anyone inspired by that mindset.

Limited to 500 units each across two variants
of the Titan 500M Professional Diver’s timepiece, the collection is envisioned
for collectors, connoisseurs and those Ready for the Unknown. The 500M
limited edition watches are priced between INR 75,995 – INR 77,995 and the 300M
Automatic, 200M and 100M watches are starting from INR 15,795.
The
collection is available at Titan World stores, large format retail
destinations, premium watch retailers, e-commerce platforms and online at
www.titan.co.in

ABOUT TITAN

Titan
Company Limited (“Titan”), a joint venture between the Tata Group and
the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its
operations in 1987 under the name Titan Watches Limited. In 1994, Titan
diversified into Jewellery (Tanishq) and subsequently into Eyewear. Over the
last three decades, Titan has expanded into underpenetrated markets and created
lifestyle brands across different product categories including fragrances
(SKINN), accessories and Indian ethnic wear (Taneira). Titan is widely known
for transforming the watch and jewellery industry in India and for shaping
India’s retail market by pioneering experiential retail.

For media queries, contact:

Swati Drolia I 9980599637 I swati.drolia@adfactorspr.com

Nidhi Verma | 8100797676 | nidhi.verma@adfactorspr.com

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